Strategy & Consulting

The thinking behind the win.

Every effective campaign, advocacy push, or cause marketing effort starts with a clear strategy. We work directly with candidates, nonprofit leaders, and advocacy teams to build plans grounded in data, local knowledge, and an honest assessment of the landscape.

This isn't templated work. We start by understanding your goals, your audience, and your constraints, then build a plan that reflects reality rather than aspiration. Whether you're running for city council, launching a statewide advocacy campaign, or building a coalition around a cause, the fundamentals are the same: know who you need to reach, know what to say to them, and have a plan to say it at scale.

We bring the tools and methodology of national campaigns to every engagement, regardless of budget size. Some of our best work has been done with the tightest constraints.

Capabilities

Campaign and advocacy plan design
Messaging development and testing
Stakeholder mapping and coalition building
Communications and media strategy
Staff and volunteer structure planning
Community engagement strategy
Brand development for causes and campaigns
Nonprofit and advocacy fundraising strategy

Paid Media & Advertising

Strategy only works if it reaches people.

We run full-channel paid media programs for campaigns, advocacy organizations, and cause-driven groups. From targeted digital ads to direct mail to peer-to-peer texting, we handle creative, targeting, and optimization across every channel your audience uses.

Digital Advertising

Targeted display, video, CTV, and social advertising using IP and cookie-based tracking. We handle creative, audience targeting, and ongoing optimization. Campaigns, advocacy, and cause marketing.

Direct Mail

Full-service mailer campaigns from design through delivery. Persuasion mail, voter contact pieces, advocacy materials, and nonprofit outreach.

Call Center

Auto and power dial technology for voter outreach, donor calls, volunteer coordination, constituent engagement, and survey research.

Peer-to-Peer Texting

Personalized SMS campaigns for event mobilization, fundraising asks, voter reminders, and rapid response across campaigns and advocacy efforts.

Research & Intelligence

Understand the landscape before you move.

Good strategy requires good information. We provide the research and intelligence that tells you who your audience is, what the competitive landscape looks like, and where the opportunities are. This includes audience analysis, opposition research, public data mining, and landscape assessments that inform every other decision you make.

For advocacy and legislative clients, we also offer a managed legislative intelligence platform built on Quorum. We configure it, monitor it, and brief your team so the data becomes action. Bill tracking, legislator activity, committee monitoring, and social signals across all 50 states and Congress - fully managed, not self-serve.

Capabilities

Audience research and segmentation
Opposition and landscape research
Public data and disclosure analysis
Managed legislative tracking (50 states + Congress)
Committee and legislator monitoring
Social and media signal tracking
Custom alerts and daily briefings
Impact reporting for funders and boards

Let's build your plan.

Every engagement starts with a conversation about where you are and where you need to go.

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